Carlo

About

I write for B2B SaaS companies. Long-form posts, comparison pages, documentation that a human can read, and the occasional launch announcement that needs to sound like a person wrote it. The part I am good at is the interview. I would rather spend forty minutes with your solutions engineer than an afternoon reading competitors, because the difference between a page that ranks and a page that converts is usually one specific thing somebody on your team knows and nobody has written down. I work full time and I am comfortable with a subject I do not know yet, as long as you can point me at somebody who does.